Our clients range from start-up and local businesses to B2B and Fortune 500 companies. In 2013, we generated more than $32 million in revenue for our clients while delivering more than 12 million unique visitors and 424,000 new customers.
Our core focus is driving profitable traffic and customer acquisition. We excel at Conversion Optimization, Creation of High Converting Landing Pages, SEO, Adwords, Facebook ads, Content Strategy, Re-targeting and Optimizely.
We have founded multiple start-ups and we personally engage every project as if it’s our own company
Challenge : A B2B customer in the same industry was worth thousands of dollars. Both customer groups (B2C and B2B) used the same search terms to find their respective products, thus, Adwords was not going to be a profitable endeavor.
Solution: Besides normal SEO blocking and tackling (and some conversion optimization) we created a content strategy that focused on questions that only the B2C market would ask. Following Google’s content guidelines, we wrote 15, super informative articles that provided in-depth, expert responses to each question.
Results: As you can see below, we started in October with 321 organic visits. In December 2012, we had 696 visits (traffic doubled, but still not a lot volume). Traffic Tripled in January to 1,818. We kept climbing and finally hit 10K visits 10-months later in August. There was a seasonal dip in Nov/Dec 2013, but in Jan 2014, we topped 14K monthly visits. Not surprisingly, the company’s revenues have increased enormously.
1) Know your customer: By knowing the questions our customers were asking, we were able to provide the right answers. This positioned us as an authority in the space and, in doing so, built trust – which led to traffic & sales.
2) Quality over quantity: All this traffic is the result of only 15, well written articles
3) Be patient: You can’t push a rope. As you can see, it takes time to build traffic