Chicago Internet Marketing Company, Chicago SEM, Inbound Marketing Specialists | Down to Earth Marketing

When should I post on facebook ?

kenny — Wed, 01 Feb 2012 22:20:36 +0000

Every wonder when you should post on Facebook or what you should post on Facebook?

Here are some quick tips:

1) The best time is 8 AM - People check before they start their day

2) The best day is Saturday, followed by Sunday – more time to read and share

3) What should you post? It’s no secret that Sex sells. Aside from that, for best engagement, keep it positive and educational

Enjoy the graphics:

Why People Advertise on Facebook

kenny — Thu, 12 Jan 2012 20:45:02 +0000

Facebook is going to have a $100 Billion IPO. The main reason is their ad revenue. Facebook is #4 in traffic but #1 in ad revenue. Why?

1) Their platform has enormous reach – 800 million users is more than 1 out of every 10 humans

2) Amazing targeting capabilities – If you’re looking for 34 year old women in Beverly Hills who likes peanut M&M’s and vodka you can target that lady.

3) Perpetual marketing. Once you get someone to “like” your business, you have the opportunity to re-market to them via their news feed. That person then becomes an advocate: either by directly sharing your content that they like with their friends or indirectly through the FB ticker and things like social ads.

The proof is in the data. Facebook would not account for 1/6 of all display ad revenue and 28% of the ads seen online if it were not an effective platform.

That said Facebook ads are not for everybody. For example, it doesn’t do well with many B2B verticals. And it still doesn’t do well as an ecommerce platform because many consumers don’t trust it enough to share their credit card info. We’ll be posting some data on this shortly (stay tuned).

Infographic created by: Accounting Degree Online

The 2011 Internet in 60 seconds

kenny — Thu, 05 Jan 2012 21:52:18 +0000

2 Infographs testify that there’s a lot of internet activity => ecommerce, downloads, media, interaction, hacking, porn and more. It all happens not only in one minute, but every minute.

Infographic by- GO-Gulf.com Web Design Company

Social Media Branding: How it Works

kenny — Wed, 28 Dec 2011 19:51:26 +0000

Social Media Branding: How it Works. Lots of thought generating stuff on the infograph below. A few things that stuck out for me:

1) No Surprise that consumers like coupons and discounts

2) The virtual persona’s are good things to think about

3) Friendly reminder to not forget email. People love to talk about social media, but effectively utilizing email can have significant results. As you can see it’s still a viable and customers are receptive to it,

Source:AYTM Market Research