Internet Marketing Chicago: Search Engine Optimization, SEM, Lead Generation

Customer Lead Generation

admin — Mon, 09 Mar 2009 11:50:47 +0000

We all know that the more leads equals more customers.

Down to Earth has a proven customer lead acquisition process that goes like this:

Create a strategy to drive targeted to traffic your site
Build a streamlined destination/landing page to acquire the lead (one that is both engaging and effective)
Develop a post acquisition process to convert leads into customers
Track the process and optimize

Website Optimization

admin — Mon, 09 Mar 2009 11:44:39 +0000

We always say that 50% of the challenge is getting visitors to your site…the other 50% is converting your visitors into customers - it is a fine science.

Down to Earth has worked with hundreds of clients to optimize their sites so that they can effectively convert their visitors into sales, page views, subscribers or leads.

Seach Engine Optimization

admin — Mon, 09 Mar 2009 11:41:56 +0000

81 percent of internet users find the websites they’re looking for through search engines..

…more than 70% of search engine traffic comes from natural search

- Jupiter Communications: Consumer Survey Data

Good SEO requires a creative holistic strategy that includes:

Solid Technical Architecture
Inbound/outbound linking
Content/Media creation and distribution
Social Networking (Twitter/Facebook, etc)
Blogging
Strategic Partnerships

When done properly, each component supports SEO while delivering incremental traffic through its own channel.

When it comes to running Pay-per-click campaigns, we are also highly skilled (Google Adwords, Facebook, LinkedIN and more)

Clients and Testimonials

admin — Mon, 09 Mar 2009 11:30:11 +0000

Our clients are big and small, new and old, local and international.

In 10 years we have had the honor of building over 100 websites and working on over 250 campaigns. Here’s a snapshot of some of our clients (along with a few testimonials)

“Down to Earth Marketing has been a driving force behind our significant rise in website traffic. We went from being virtually unfindable online for anything other than our resort name, to now being on the first page for many keywords for which we have strong competition. We’ve now moved on to broader keywords and are expecting the same wonderful results to continue!”

-Randi Bond, VP Marketing, Stonewater Cove Resort and Spa, LLC

“In 12 years, I have rarely met anyone I esteem and recommend as highly as Kenny Mazursky. His abilities in advertising and marketing are unsurpassed and I trust him entirely on any campaign. Kenny always stands for quality and setting reasonable expectations. He is able to manage conflicting manners to a mutually beneficial outcome. If a person could be guaranteed, I’d say Kenny is a sure win on any project and team.”

Shea Park, Founder Ad-Spark.com

internet marketing consulting

“Kenny is a unique blend of smarts and humor, common sense and unbounded creativity. He understands how to make work feel like play, even as you’re achieving more than you ever have. To say ‘I love this guy’ would not be an exaggeration.”

Scott Hess - Vice President, Teenage Research Unlimited

“Kenny’s energy, passion, intelligence and of sense of humor make it fun to work with him!”

Jo Ellyn King
Director - North America
Creata - Chicago

“I am the principal owner of Om Realty Group, Om Development, Om Homes, and Om Pro Building Supply in Chicago IL, and I am taking the time to write this testimonial about Down to Earth Marketing because of all the service providers that I have worked with over the past 5 years, DTE has been by far the best experience in service we have experienced.

Basically I would not hire anyone else for this role, and only wish I didn’t have to share them with others. I truly attribute much of our success to DTE’s efforts, and I rarely have the opportunity to say that hiring them is a decision in which I have the highest level of confidence in doing so.”

Sincerely,
Martin Bhatia
President and Founder, Om Realty Group, Om Development, Om Homes, and Om Pro Building Supply - Chicago IL

This is one of my ecommerce site’s, Gabriella United. We named it after my daughter. We sell things like: ice skating dresses

Increasing Website Traffic

admin — Mon, 09 Mar 2009 09:26:12 +0000

Whether you’re an eCommerce site trying to increase sales, a local business trying to gain customers or a media site trying to build your .COM score, increased site traffic means increased business.

Whether it’s Social Networking, Search Engine Optimization, Pay-Per-Click, Buying Media or Partnership Marketing, there are lots of ways to drive traffic to your site. Here’s how we do it:

First, we help you to identify and prioritize the opportunities
Then we build a plan and allocate a budget
Next we implement
Lastly we track it so that we can optimize our efforts

Marketing Plans

admin — Mon, 09 Mar 2009 08:46:24 +0000

Down to Earth’s marketing plans are short and to the point. What’s the point? We think it’s to generate business. The plan itself should detail and organize:

What you’re going to sell or provide
How are you going to communicate your message (a.k.a. what are you going to say)
How and where you’re going to get your customers
And of course a budget with some profit and loss numbers

Basically a little planning at the beginning will save you lots of time and money in the long run. It will also help you sleep a lot better too!