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	<title>Internet Marketing Chicago: Search Engine Optimization, SEM, Lead Generation</title>
	<link>http://www.chicagomarketingconsulting.com</link>
	<description>Internet Marketing Consulting that delivers results</description>
	<lastBuildDate>Wed, 18 Aug 2010 21:55:50 +0000</lastBuildDate>
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	<item>
		<title>Customer Lead Generation</title>
		<description>We all know that the more leads equals more customers.

Down to Earth has a proven customer lead acquisition process that goes like this:

	Create a strategy to drive targeted to traffic your site
	Build a streamlined destination/landing page to acquire the lead (one that is both engaging and effective)
	Develop a post acquisition ...</description>
		<link>http://www.chicagomarketingconsulting.com/customer-lead-generation/</link>
			</item>
	<item>
		<title>Website Optimization</title>
		<description>We always say that 50% of the challenge is getting visitors to your site...the other 50% is converting your visitors into customers - it is a fine science.

Down to Earth has worked with hundreds of clients to optimize their sites so that they can effectively convert their visitors into sales, ...</description>
		<link>http://www.chicagomarketingconsulting.com/website-optimization/</link>
			</item>
	<item>
		<title>Seach Engine Optimization</title>
		<description>81 percent of internet users find the websites they're looking for through search engines..

...more than 70% of search engine traffic comes from natural search



- Jupiter Communications: Consumer Survey Data 


Good SEO requires a creative holistic strategy that includes:

	Solid Technical Architecture
	Inbound/outbound linking
	Content/Media creation and distribution
	Social Networking (Twitter/Facebook, etc)
	Blogging
	Strategic Partnerships

When done properly, ...</description>
		<link>http://www.chicagomarketingconsulting.com/search-engine-optimization/</link>
			</item>
	<item>
		<title>Clients and Testimonials</title>
		<description>Our clients are big and small, new and old, local and international. 

In 10 years we have had the honor of building over 100 websites and working on over 250 campaigns.  Here's a snapshot of some of our clients (along with a few testimonials)

"Down to Earth Marketing has been ...</description>
		<link>http://www.chicagomarketingconsulting.com/clients-testimonials/</link>
			</item>
	<item>
		<title>Increasing Website Traffic</title>
		<description>Whether you're an eCommerce site trying to increase sales, a local business trying to gain customers or a media site trying to build your .COM score, increased site traffic means increased business.

Whether it's Social Networking, Search Engine Optimization, Pay-Per-Click, Buying Media or Partnership Marketing, there are lots of ways to ...</description>
		<link>http://www.chicagomarketingconsulting.com/increase-website-traffic/</link>
			</item>
	<item>
		<title>Marketing Plans</title>
		<description>Down to Earth's marketing plans are short and to the point. What's the point? We think it's to generate business. The plan itself should detail and organize:

	What you're going to sell or provide
	How are you going to communicate your message (a.k.a. what are you going to say)
	How and where you're ...</description>
		<link>http://www.chicagomarketingconsulting.com/marketing-plans/</link>
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